Virtual Trading

Expand Your Reach with Virtual Trade Shows

The days of hours on the road and in the air are long gone. With company travel budgets taking a dive across all sectors, more and more businesses are looking to virtual trade shows in order to bring in leads while surviving on a reduce budget.

Virtual trade shows are a combination of technology in online chat, webcasting, webinars, online collaboration and desktop video conferencing. They provide the fundamentals of traditional trade shows, including speeches, exhibitor booths, social gatherings, seminars and the distribution of marketing materials.

The companies that create the software and appliances for business conferencing and virtual meetings, such as RHUB, are seeing a rise in the demand for their products. Reports indicate that at least two-thirds of businesses are interested in pursuing virtual trade shows, as well as other online conferencing solutions.

An Idea on the Rise

Various types of web conferencing are available today to help your business save more money than you ever imagined possible. These electronic business solutions, such as real-time collaboration and video conferencing software, have been around for quite a few years. However, virtual trade shows are still a little new to the game. Virtual trade shows allow a large number of different companies to gather to show their latest and greatest products, sign business deals and learn as much as possible about the competition.

Virtual trade shows are becoming so popular that the market for the companies responsible for the development of virtual trade shows is around a hundred million dollars. It is becoming easier and easier for companies to conduct business over the web.

Virtual trade shows are less expensive and incredibly easier to plan compared with traditional trade shows. Virtual trade shows give you the ability to host multiple webinars and speeches. Even international business associates with little technological background are able to take advantage of virtual trade shows. There is no need for moderators and speakers to hang around all day long, and you have the capabilities to monitor the activities and interests of the trade show participants.

About the Author

RHUB is a premier provider of on-premise Web conferencing, remote support and remote access appliances, based on the Company’s TurboMeeting software, that meet the needs of any organization. The Company’s end users total over 8,000 in a variety of market segments including services, manufacturing, and government. RHUB is privately-owned and headquartered in Silicon Valley, California. For more information, visit www.rhubcom.com.

Virtual Trading Floor: MSc in Financial Computing

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